The pain point of any industry is the ability to track and integrate all the information about their prospect or existing customer. It is a challenge for the organization to track the communication of different employees from sales, pre-sales, technical and support division in the organization interacting with the same customer. Availability of all the information at one place can make your team more agile and responsive to your customer. This can be a key to customer satisfaction.
If we focus only on Event Management organizations conducting Events and Exhibitions, CRM platform is more than just a database. CRM serves as a facilitator and a solution to one of their biggest problem (Managing multiple Customer Communications from different locations).
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